Tuesday 29 April 2014

Promoting Your Charity

Here at Bridging The Gap, we like to bring you news, information and activities from around the world in the NGO field. As charitable, organisations, we are all well aware of how important our public image is and how to get our message across to the public in a memorable way. 

One of the many ideal ways to do this is through ad campaigns which not only make an impact but leave a lasting memory. We’ve attached a few of our favourites for you to watch below...


Which of them is more effective? Which one would encourage you to give and why might some of the others put you off? Let us know what you think in the comments section below...

      THE COMEDY CAMPAIGN

FOLLOW THE FROG - You don’t have to go to the ends of the Earth to save the rainforest



THE IMPACT CAMPAIGN

CHARITY WATER – What the wishes of a child can do to change the world



 THE SHOCK TACTIC CAMPAIGN

SAVE THE CHILDREN UK – Just because it isn’t happening here, doesn’t mean it isn’t happening



 THE DIRECT APPEAL

RSPCA – Your donations will help us achieve....



THE ONE THAT MAKES YOU THINK ABOUT YOUR ACTIONS

STONEWALL – Don’t be a bystander, stop bullying NOW!



AND FINALLY....THE CURRENT (AND VERY PERSONAL) STORY

TEENAGE CANCER TRUST – Follow Stephen’s Story as he battles cancer




Wednesday 23 April 2014

The Perils of Setting Up Something New (On A Shoestring)

In our last blog post, we said that we’d let you know about what we’d been up to and why we’d been very quiet. Somehow we got a little bit sidetracked and talked about our vision but now that we’re having a bit of a calm before the storm, we thought we would share exactly where we are.

The great news is that we are now 100% legal and we now have a fiscal code which means that we can open a bank account and start financial operations. We have been really lucky to have the support of Mojo Music Pub who have held a monthly pub quiz for Bridging The Gap which has brought in some much needed pennies to help us with our start-up. The next event is tonight so if you’re at a loose end in Bucharest this evening, why not come along to Mojo at 7pm for a night of intelligence and fun.


We are really pleased with this news but it’s not all been rosy. One of the big things that we are really keen to have up and running is our website however we have been plagued by problems in this area. Sadly, we’ve been let down on more than one occasion and this has resulted in us still not being online. One of the main objectives of Bridging The Gap is to meet the needs of our charity partners by providing them with free resources and we are leading by example by having most of our services, including legal and financial, provided pro bono. From one marketing company who offered everything for free and then saying they couldn't do it and to contacts of friends who are keen and then lose interest, we made the decision that for an impressive image and strong brand, we would have to invest not only money, but time into our website. 

We are pleased to announce that in recent weeks we found a great web designer who has committed to doing the job along with all our design and branding and for a very reasonable price. This is great news! We’ve purchased the theme for the site and the content is all written -  so what are we waiting for?

Well the simple answer is: competence. The owners of the theme website have told us that we cannot access our account as they have not received payment for it. The payment website has told us that they have sent the payment and that we should contact the theme providers. It’s getting very tiresome having to go back and forth between the two but we are keeping a stiff upper lip and soldiering on to get everything sorted. And soon....

Of course, we want to have our website up and running before we head out to recruit companies who will be able to help our charity partners at Bridging The Gap. As one of our supporters has already told us, reputation and credibility is everything and we want to ensure that our professionalism and transparency is there from the start.

Please  join us in toasting the success of the creation of Bridging The Gap. We are excited that we’ll be able to share our successes with you soon on our blog.....and our website!




Wednesday 9 April 2014

Where Have We Been?

Je suis desolee
Lo siento
Ik ben droevig
Sono spiacente
Perdoname

......Imi pare rau

It always bothered me that the Romanian translation of ‘sorry’ was not included at the start of this song (pat on the back for those of you who recognise it) much like I’m sure that the loyal and trusty readers of our blog are bothered that it’s been over three weeks since our last posting. We’re sorry. Very sorry. But hopefully by the end of this post, you’ll realise we’ve been really busy with the work of Bridging The Gap and striving to achieve our vision.


If you’re not a fan of us on Facebook (and you can become one here), then you probably don’t have a clue what our vision is. Maybe some of you don’t have a clue what a vision is. Well, don’t worry, we didn’t either. Starting up a new charity has brought us many challenges and a long list of tasks that we’ve had to tick off. Prioritising these tasks is key and at first, we thought that a vision (and mission) statement were not high on that list - *insert the Family Fortunes (Feud if you’re American) buzzer noise here to signify that this was a wrong decision* - big time! You can search all over the internet and find definitions of organisation vision and why it’s important but here’s the one we like –

“A vision statement is your ticket to success. A photograph in words of your company's future, it provides the inspiration for both your daily operations and your strategic decisions.
Without a vision statement, effective business planning would be impossible; it's the vision statement that provides the destination for the journey, and without a destination, how can you plan the route?”

-Source: smallbusinesscanada.com
So we’ve been thinking about exactly what we want to see at Bridging The Gap. Why are we doing what we do? At what point do we see the world where there is no longer a need for what do? Iata, here's what we came up with:
To create a Romania where the needs of charitable organisations making a positive impact on society are met by the communities around them
The most important part of creating the BTG vision statement was the concept of ‘the photograph’. We wanted a real vision that we can picture in our head and one that can allow our friends and supporters to share whenever we tell them about our vision. What images does our vision statement conjure up with you? Utopia? Happiness? Harmony? Peace? Care? Bridges? These are just a few of the suggestions we’ve heard since we started sharing our vision.

It’s with thanks to Academia Nicolae Dumitrescu, our training partners in Moldova, that we have focused so much on our vision and mission statements. Their practice of creating such statements right at the start of a project has helped BTG shape our strategic plan for the next 2 years. You can check out what they do and why they do it here

We apologise again for neglecting you – our trusty supporters – and promise to do better in the future. At the beginning of this blog, we said we would tell you about what we had been doing in the last 3 weeks yet we digressed and got talking about our vision. Was this intentional? Who knows, but if you’re a charity (or a company) without a vision, perhaps it’s time you and your team started working on one. Check out this page which gives some great examples of vision statements of large and small NGO’s throughout the world. Bridging The Gap is not on there yet...and we hope it won’t be for a long time. We’re a long way away from achieving it. 

And finally, for those who didn't know the song to which we referred at the beginning, get on your roller skates and enjoy the disco beats